The new logo by World Chess Federation of two chequered bodies intertwined around a chess board has become a matter of joke on social media, specially Twitter. Chess is a game that requires a high level of skill set and intelligence. Unlike most of the other sports, it is more of a mental battle than physical.
But, the new logo by World Chess Federation which looks ‘slightly’ different than the ones that were used in the past, has not only left Grandmasters like Viswanathan Anand and Susan Polgar disappointed, but almost everyone bewildered.
India’s legend and one of the greatest Grandmasters ever, Viswanathan Anand, in an interview with ESPN said, “As a chess player, I wish the board was 8×8 and the pawn not on the back rank. In the end, people watch chess for the games. I’m hoping this doesn’t end up pushing us into late night TV.”
Here is how Twitterati reacted:
I strongly urge @theworldchess @FIDE_chess to scrap these logos and come up with something else which is classy, attractive, clever, marketable and most importantly something the entire global chess community can be proud of! @EuropeEchecs @chessdom @chesscom @chess24com pic.twitter.com/UESY7RuEKp
— Susan Polgar (@SusanPolgar) December 20, 2017
The World Chess Championships just released their new logo and THIS is what they came up with 🙈🙈🙈 pic.twitter.com/40tkyTM6sG
— SB Nation (@SBNation) December 19, 2017
The new World Chess Championship Logo, first time chess has been cool since Bobby Fisher pic.twitter.com/m9Wmdvrol9
— Big Cat (@BarstoolBigCat) December 19, 2017
C'mon people — surely the real issue is the 6×6 Board!
BBC News – World Chess Championship's 'Kama Sutra' logo criticised https://t.co/mTN3dGJekB
— Chess Police (@chesspolice) December 20, 2017
— Daily Mirror (@DailyMirror) December 20, 2017
The World Chess Championships released this interesting logo…. which has inspired today's MATCHGAME!!!
I HAVEN'T SEEN A LOGO WORSE THAN THAT SINCE __________
— Tim and Sid (@timandsid) December 20, 2017
Nah, it's not a position from Kama Sutra. It's the official logo of the 2018 World Chess Championships in London. pic.twitter.com/RKfcYWGBHW
— Artur Petrosyan (@arturpetrosyan) December 20, 2017
— Susan Polgar (@SusanPolgar) December 19, 2017
Chess may be the last thing you think of when you see the official logo for the World Chess Championship. https://t.co/tVzPP6KL2p
— Twitter Moments (@TwitterMoments) December 20, 2017
World Championship logo puts chess in 'odd position' https://t.co/jzxgFarcgF
— Viswanathan Anand (@vishy64theking) December 20, 2017
Bet you didn't think the World Chess logo would be so "interesting".
— Femi Oke (@FemiOke) December 20, 2017
The logo for the FIDE 2018 World Championships. Just want to say that’s a really uncomfortable way of playing chess. pic.twitter.com/YRexm5QVmt
— jonathan selvaraj (@jon_selvaraj) December 19, 2017
please never use the term "pawnographic" ever again. https://t.co/G7piwdKkVM
— cryptononydamus (@cryptononydamus) December 24, 2017
2018 World Chess Championship logo. The tournament might have to be played only between 10 pm to 6 am. 😜 pic.twitter.com/fUWemBOzxY
— jigar mehta (@jigsactin) December 20, 2017
I showed the @theworldchess 2018 logo to my friends who don't play chess. Many think this logo represents a chess world filled with lonely & perverted old men and it is simply a clickbait at the expense of the global chess community. @FIDE_chess @EuropeEchecs @chessdom @USChess pic.twitter.com/c32o8NXmh5
— Susan Polgar (@SusanPolgar) December 22, 2017
The only chess I want to get into is whatever chess they're playing in the World Championship logo. pic.twitter.com/fd5UGfPfhE
— mayor meg™ (@megwiemer) December 23, 2017