The widespread familiarity with Domino’s Pizza, a renowned American multinational pizza chain, offering a diverse range of pizzas at budget-friendly prices, is well-established. Domino’s pizzas are conveniently accessible via various food delivery platforms like Zomato and Swiggy.
However, an alarming incident recently emerged when a Swiggy user stumbled upon counterfeit Domino’s Pizza outlets listed on the platform, which are not affiliated with the official franchise.
This revelation prompted discussions online after the user, identified as X, took to a microblogging platform to shed light on the presence of fake Domino’s Pizza outlets on Swiggy.
Upon conducting searches for the Domino’s brand on Swiggy, it became apparent that multiple options with differing spellings were displayed, sparking online controversies. Addressing this concern, social media user Ravi Handa raised alarm over the proliferation of fraudulent outlets bearing the Domino’s name across the locality.
Handa’s post, shared on February 12, included screenshots highlighting the issue, tagging Swiggy and questioning the platform’s oversight, as well as Domino’s apparent lack of objection to trademark infringement.
Hey @Swiggy
This is clearly a fraud. Only one of these is genuine. Why are you letting this happen?
Why isn't @dominos objecting to blatant violation of trademark. pic.twitter.com/Gv8Lt2rRU8
— Ravi Handa (@ravihanda) February 12, 2024
In a subsequent tweet, Handa shared another screenshot of a previous order with a ‘Very Bad’ rating, emphasizing the seriousness of the situation by recounting how someone they knew had fallen victim to the scam, only realizing it after receiving the delivery.
This isn't just a joke.
Someone close to me actually fell for it.
They realised it only after they got the delivery and saw the box. pic.twitter.com/Ikjt8ZOCO4
— Ravi Handa (@ravihanda) February 12, 2024
The post swiftly gained traction, drawing widespread attention and eliciting various responses from concerned individuals, including the food delivery app Swiggy.
Swiggy promptly acknowledged the issue and responded to Handa’s tweet, requesting him to share his PIN code via direct message to address the matter further.
@ravihanda Hey Ravi, we'd like to have this looked into, please share your pincode over DM for us to have this checked.
^Luv— Swiggy Cares (@SwiggyCares) February 12, 2024
This development has understandably raised concerns, prompting individuals to share their own experiences and observations on Twitter ‘X’.
There was a guy who ran 33 different restaurants, but had one cloud kitchen.
— Arun (@arunv2808) February 12, 2024
Hmm doesn’t show up like that here. Swiggy doenst monitor some locations. Or they are no frauds in Bombay ? 🤣 pic.twitter.com/GdJ5DUmsyX
— Nik (@nikster007) February 12, 2024
Cuz Abibas adibas also has right to use e-commerce to sell their products 🤷🏽♂️
— Shubham Jain (@Shubham_2806) February 12, 2024
The issue is rampant.
These screenshots are from 2 different locations in 2 different cities. pic.twitter.com/cpKMudE5sd— Rajit (@rajitsingh) February 12, 2024
What has Swiggy got to do with someone choosing to rip off a brand’s name?
— Vanamali (@1nemali) February 12, 2024
There is nothing like Trade Mark in India.
— HousePerSqft.com (@housepersqft) February 12, 2024
If you have encountered similar situations in your city, we encourage you to share your insights.
