Recently, there was a buzz surrounding Poonam Pandey’s supposed demise due to cervical cancer. However, it was later revealed that this was merely a ploy to raise what they termed as “critical awareness” about the disease.
According to officials from the union health ministry cited by news agency PTI, there are no plans to appoint actor-model Poonam Pandey as the face of the government’s nationwide campaign aimed at spreading awareness about cervical cancer. This confirmation came on Wednesday. (Also Read | Poonam Pandey’s death stunt backfires as AICWA calls for FIR to be lodged against her)
Poonam Pandey’s team had announced her demise on Thursday, but it was subsequently disclosed that this was all part of a publicity stunt.
So, what’s the actual story? Reports had surfaced suggesting that Poonam was in talks with ministry officials to become part of the campaign, but this has been refuted.
How did Poonam’s attempt to raise awareness about cervical cancer go wrong?
Earlier this month, news of Poonam’s alleged death due to the illness grabbed headlines. It later emerged that this news was fabricated and was a stunt orchestrated by the actor and her team to raise awareness about cervical cancer.
In a video shared on her official Instagram page on February 3, Poonam stated,
“I feel compelled to share something significant with you all. I am here, alive. Cervical cancer didn’t claim me, but tragically, it has claimed the lives of thousands of women who stemmed from a lack of knowledge on how to tackle this disease.”
The media company involved in Poonam’s fake death stunt, Schbang, issued an apology after facing backlash. In an Instagram statement, the Mumbai-based company admitted its role in the hoax, which received widespread criticism on social media from celebrities and the public alike.
“Unlike some other cancers, cervical cancer is entirely preventable. The key lies in the HPV vaccine and early detection tests. We have the means to ensure no one loses their life to this disease. Let’s empower one another with critical awareness and ensure every woman is informed about the steps to take. Together, let’s strive to put an end to the devastating impact of the disease and bring #DeathToCervicalCancer,”
They apologized to those affected by cancer but also highlighted that their campaign had successfully raised awareness about the disease.
“Many of you may be unaware, but Poonam’s mother has bravely battled cancer. Having experienced the challenges of fighting a disease like this up close and personal, she understands the importance of prevention and the critical nature of awareness, particularly when a vaccine is available,”
a portion of their statement read.