The recent advertisement featuring Ranveer Singh alongside adult star Johnny Sins, titled ‘Take Bold Care Of Her’, has sparked controversy due to its portrayal resembling Indian television drama conventions to discuss intimate issues. Critics accused the makers of ridiculing exaggerated television drama tropes as soon as the ad gained traction.
In this commercial for a sexual healthcare brand, actress Bhavna Chauhan appeared alongside Ranveer Singh and Johnny Sins.
In an interview, Bhavna acknowledged the criticism the ad faced, revealing that the original script had a more humorous tone, but adjustments were made by the production team.
Addressing the backlash surrounding the ad’s supposed mockery of TV shows, Bhavna explained,
“They are marketers and understand the ripple effect of such things. Honestly, the original script was funnier but they altered it accordingly. The intention has always been to make it look like a normal scene from a TV show so that it’s viewed casually by everyone at home. They wanted the topic to be normalised.”
Bhavna also responded to Rashami Desai’s condemnation in which she stated,
“I’ve started my work from a regional film industry. And then started working in television industry. People call it a small screen. Where normal people watch news, cricket, all the Bollywood films also and much more. After watching this reel, which is highly unexpected, I felt it’s a humiliation to all the TV industry and people who work in television,” she wrote on her Instagram stories. Rashami further shared that she is “hurt” by the advertisement and added that “it felt like a slap”.
Bhavna replied and said
Koi mazak nahi udaya hai (No one made fun of the TV industry).”
“There was no intention to ridicule the TV industry.”
The advertisement, conceived as a parody of Indian TV dramas, portrays Bhavna’s character, Kishu, expressing dissatisfaction with her husband’s (Johnny) sexual health issues to Ranveer’s character, who plays her brother-in-law. The storyline highlights Johnny’s character’s struggle with erectile dysfunction.
https://www.instagram.com/reel/C3PFfN1oanm/?utm_source=ig_web_copy_link
It’s bold to care @bold.care | Instagram
The ad was scripted by Tanmay Bhat, Devaiah Bopanna, and their team. Ranveer shared the ad on his Instagram with the caption, “It’s bold to care,” receiving praise from several actors for his performance.
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