The inclusion of commentary in 12 Indian languages, including Bhojpuri, has added an excitement quotient to the IPL matches, making them more inclusive for fans across India. This move by Jio has received immense praise from fans and players alike, who have appreciated the platform’s efforts to bring the tournament closer to people’s hearts. The Bhojpuri commentary, in particular, has captured the attention of millions of fans across India, with many appreciating the raw and earthy feel it adds to the IPL.
Apart from Bhojpuri, Jio has also included commentary in languages such as Tamil, Telugu, Kannada, Malayalam, Bengali, Marathi, Punjabi, and Gujarati. This has been a game-changer for IPL, as it has made the matches more accessible to people who are more comfortable with languages other than Hindi or English.
Jio Cinema’s record-breaking achievement of over six crore unique viewers in the IPL 2023’s inaugural match is a testament to the popularity of the tournament, especially with the addition of commentary in regional languages. The Jio Cinema app saw a surge in downloads, which reflects the enthusiasm of cricket lovers across India.
The inclusion of Bhojpuri commentary has also opened up opportunities for Bhojpuri-speaking commentators and players. Bollywood actor Ravi Kishan, who is a Bhojpuri superstar, has joined as a Bhojpuri panelist, further showcasing the potential of the language in the world of sports.
Overall, Jio’s efforts to make IPL more inclusive and accessible to people across India have been widely appreciated. The inclusion of commentary in regional languages has added a new dimension to the tournament, making it more enjoyable and engaging for fans.