Anand Mahindra, the Chairman of Mahindra Group, responded to critics with gratitude, acknowledging that their skepticism only adds fuel to the company’s determination. With the launch of the XUV 3XO amid competitive pressures, Mahindra showcased resilience in the face of doubt.
In a recent social media interaction, Anand Mahindra thanked an individual for expressing skepticism about Mahindra cars competing with Japanese or American brands on their home turf.
He recalled similar doubts when he joined the company in 1991, emphasizing that such challenges have only strengthened the company’s resolve.
With the introduction of the much-anticipated Mahindra XUV 3XO in the Indian market, Mahindra reaffirmed its commitment to innovation and longevity. The compact SUV, starting at ₹7.49 lakh, marks the beginning of a revolution, according to Mahindra’s announcement on social media platform X.
“It’s here. Prices start at ₹7.49 lakh. The revolution begins. #MahindraXUV3XO”.
Addressing skeptics directly, Anand Mahindra highlighted the company’s enduring spirit, citing past instances where global giants in the UV space entered India, yet Mahindra persevered. He emphasized that every day is a battle for survival, a challenge the company embraces with enthusiasm.
Your cars can't compete with Japanese or Americans in their own land. Enjoy import substitution policies while they last. Mahindra will disappear as tariffs get reduced.
Trash cars
— Arnav Srivastava (@MUTD_Arnav) April 29, 2024
“Thank you for your scepticism. It only fuels the fire in our bellies. I was told the same thing when I joined the company in 1991. Global consultants advised us to exit the industry,” he wrote.
“We were told the same thing when Toyota and other global giants in the UV space entered India. But we’re still around. Every day is a fight for survival. And we relish it. We hope to be around for the next 100 years, still fighting—every single day—for your approval,” the 68-year-old added.
Thank you for your skepticism.
It only fuels the fire in our bellies.
I was told exactly the same thing when I joined the company in 1991.
Global consultants advised us to exit the industry.
We were told the same thing when Toyota and other global giants in the UV space… https://t.co/oYMBO6HcWk
— anand mahindra (@anandmahindra) April 29, 2024
The XUV 3XO, a facelift version of the XUV 300, offers a revamped design, enhanced features, and updated technology. With 18 variants available in the Indian market, including the top-end AX7 L variant priced at ₹15.49 lakh, the XUV 3XO demonstrates Mahindra’s commitment to meeting diverse consumer needs.
Despite skeptics’ doubts, Mahindra’s launch of the XUV 3XO reflects its determination to thrive in the automotive industry, fuelled by innovation and a relentless pursuit of excellence.
