Aman Gupta, co-founder of boAt, became the focus of attention in a recent episode of ‘Shark Tank India Season 3’ after a lighthearted interaction with Priyasha Saluja, the founder of The Cinnamon Kitchen.
The Delhi-based company specializes in plant-based and gluten-free treats, impressing the judges with its health benefits and impressive sales figures.
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Despite initial concerns raised by the Sharks about the packaging and labeling of The Cinnamon Kitchen’s products, Priyasha addressed these issues during her pitch and outlined her plans for scaling and expansion.
The highlight of the episode occurred when Aman Gupta made an investment offer, prompting Priyasha to request a lighter pitch, leading to Gupta blushing and causing laughter from both the judges and the audience.
Watch:
https://www.instagram.com/p/C2tbbnDpJsL/?utm_source=ig_web_copy_link
Fans were quick to notice and started making edits like these:
https://www.instagram.com/reel/C2m0rTYILja/?utm_source=ig_web_copy_link
The heartwarming exchange quickly gained traction on social media, becoming a trending topic online. Responding to the viral moment, Gupta humorously commented on social media, expressing disbelief at the reaction and jokingly stating that his wife might not be pleased.
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In the end, Gupta offered Rs 60 lakh for a 5% equity stake in The Cinnamon Kitchen, and the deal was accepted. The Cinnamon Kitchen, which began in 2018 with an initial investment of Rs 50,000 by Priyasha, has seen remarkable growth, reaching Rs 6 crore in sales for the current fiscal year.
Reflecting on her ‘Shark Tank India’ experience, Priyasha expressed gratitude for the insights and guidance received from the sharks, considering it a significant turning point for her brand. The Cinnamon Kitchen also took to Instagram to thank Aman Gupta for believing in them and expressed excitement about collaborating to take the brand to the next level.
