The only thing that drives the world’s economy around. But do you know that the brands that we use or consume look completely different in other countries.
Here, is a list of a few brands with diversified branding across various regions:
1. KFC as PFK :
KFC or Kentucky Fried Chicken sells in UK as PFK. The branding has been done by giving it a French twist. They have used the subject firs and adjective later in the subject. PFC is a proper translation of KFC, which transliterates into Chicken Fried Kentucky.
2. Lays as Sabritas:
Lays is owned by Frito-lay and Pepsico, in India. It sells as Sabritas in the Mexican market. Sabritas has a huge chunk in the snack market of Mexico with 80% of shares.
3.Nivea as Labello:
Labello is sold everywhere outside Europe as Nivea.
4.Vaseline as Vasenol:
The most trusted mosturizers in the world, Vaseline is sold as Vasenol.
5.Burger King as Hungry Jacks:
Everyone’s favorite place for Burgers and snacks, Burger King. In Australia, the franchise of Burger king is known as Hungry Jacks.
6. Coco-Pops as Cocoa Krispies:
Not just the name but also the mascot is different in UK. Coco pops sells as cocoa krispies.
7.Mars bar as Milky way bar:
We all love this chocolate. Mars sells as Milky way in America and England.
8. Budweiser as Czechvar:
Although, there have been a long debate between the Budweiser and Czechvar over some trademark issue. The famous Buweiser is sold as Czechvar in Canada, Brazil, Mexico, Peru, Philippines and US.
9. Axe as Lynx:
Only the name is different, rest everything is same. Axe sells as Lynx in Ireland, Australia, UK and China.
10. Coco-Cola Light as Diet Coke:
While the branding is completely same, the only difference comes in the name. Diet Coke is sold in US and UK, rest everywhere it is sold as Coco-cola light.
We hope this will make it easier to find your favorite brands when you go visit abroad next time.