A viral video circulating on Instagram depicts a family visiting Byju’s office and removing a TV as a means of demanding a refund for a product. Byju’s, an edtech giant facing legal battles and financial setbacks, has been the subject of the family’s frustration over difficulties in obtaining a refund for an unused tablet and learning program.
Despite numerous attempts to resolve the issue, the family decided to take matters into their own hands.
In the video, a teenage boy and his father can be seen detaching a large television from the wall while the mother observes.
A Byju’s employee records the incident, noting the family’s action as a response to delayed refund processes.
The family leaves the premises with the TV, repeatedly stating in Hindi their demand for a refund.
Watch video here: https://www.instagram.com/reel/C3XNhBttau3/?utm_source=ig_web_copy_link
Here’s how people are reacting:
This incident has sparked discussions not only about challenges in refund procedures within the edtech sector but also regarding the legality and appropriateness of the family’s actions. Byju’s finds itself under scrutiny as the incident highlights broader consumer issues concerning dissatisfaction with educational products and services.
The family claims to have followed refund protocols but encountered obstacles throughout the process. Responses to the video range from humorous remarks to concerns about Byju’s financial woes. Despite speculation about the location of the incident, Byju’s has yet to publicly address the matter.
Byju Raveendran, the company’s founder, faces travel restrictions, and the company has experienced a significant decline in valuation, along with client, investor, and employee dissatisfaction. Byju’s is embroiled in a legal dispute over a substantial loan in the US.