Recently, Pakistani brand advertisements have sparked controversy as Indian celebrities Palak Tiwari and Sonam Bajwa were chosen to promote the nation’s garment collections. This decision has left many Pakistani netizens feeling irked, questioning why their native brands opt for Indian talents.
During what is known as the “Lawn season” in Pakistan, a time when the textile industry flourishes, numerous Pakistani companies have enlisted Indian models for their promotional campaigns.
These models, including Sonam Bajwa and Palak Tiwari, have been prominently featured on the official websites of various brands, showcasing Pakistani attire.
Pakistani suits hold significant global appeal, and the opportunity for Indian actresses like Sonam Bajwa and Palak Tiwari to wear them directly from the designers’ shelves has garnered attention. While these models have effectively highlighted the elegance of Pakistani clothing, their inclusion has stirred controversy, with some expressing disappointment over the absence of Pakistani models in these campaigns.
Notably, despite the discontent among certain netizens, it cannot be denied that the presence of Indian actresses has significantly boosted the visibility of the Lawn collection. Social media engagement and website traffic have surged, with many users even pre-booking the showcased garments.
The debate surrounding Sonam Bajwa and Palak Tiwari’s involvement in Pakistani advertisements continues to provoke discussion.
