Zomato, the online food delivery platform, has introduced ‘Pure Veg Mode’ and ‘Pure Veg Fleet’ options for customers who strictly adhere to a vegetarian diet. The company’s founder and CEO, Deepinder Goyal, announced this initiative on Twitter on Tuesday.
Zomato Launches ‘Pure Veg Mode’ Delivered By ‘Pure Veg’ Fleet
The founder of the food delivery company stated that the new service was introduced based on feedback from vegetarians across the country.
“According to the latest data, India Ranks First with a percentage of 26 % of vegetarians amongst its population and one of the most important feedback we’ve gotten from them is that they are very particular about how their food is cooked, and how their food is handled,”
said Deepinder Goyal.
Check out the Tweet:
“To solve for their dietary preferences, we are today, launching a “Pure Veg Mode” along with a “Pure Veg Fleet” on Zomato, for customers who have a 100 per cent vegetarian dietary preference,” said Deepinder Goyal.
We are proud of the idea of India – and the diversity of our esteemed customers and partners. We aren’t sorry to lose any business that comes in the way of our values. 🇮🇳 https://t.co/cgSIW2ow9B
— Deepinder Goyal (@deepigoyal) July 31, 2019
Restaurants listed under the pure veg mode will exclusively offer vegetarian cuisine, ensuring that customers with a vegetarian dietary preference can easily find suitable options.
“Pure Veg Mode will consist of a curation of restaurants that serve only pure vegetarian food, and will exclude all restaurants which serve any non-veg food item,” said Goyal on his X account.
Goyal clarified that the new service does not favor any specific religious or political preference. He said:
“Please note that this Pure Veg Mode, or the Pure Veg Fleet doesn’t serve or alienate any religious, or political preference,”
The Zomato founder also mentioned plans to introduce more specialized fleets to meet the diverse needs of customers in the future.
“In the future, we plan to add more specialised fleets for special customer needs. For example, there’s a special cake delivery fleet coming up with hydraulic balancers which prevent your cake from getting smudged during delivery.” He disclosed that the special cake delivery fleet will be operational in the coming weeks.
Punit Pania, a standup comic known for his cynical humor, commented:
“Corporate India in 2024, one step closer to asking for Gotra in job applications.”
Corporate India in 2024, one step closer to asking for Gotra in job applications 👌 https://t.co/uTQqHcjJmB
— Punit Pania (@Punit_Pania) March 19, 2024
Kajol Srinivasan, another comic, criticized Zomato, questioning if we had ever witnessed She wrote:
“AB- blood from pure vegetarians needed urgently.”? She quips, “Does the holier-than-thou attitude end with food?”
Check out the Tweet:
Zomato has launched a pure veg fleet for pure vegetarians because they say it’s what a large section of the Indian population wants. Fine, but why do we never see: “AB- blood from pure vegetarian needed urgently”?
Does the holier-than-thou attitude end with food?— Kajol Srinivasan (@LOLrakshak) March 19, 2024
Check out some more reactions from the netizens:
2019:
Zomato said “food has no religion, food is a religion”2024:
Zomato says – untouchability makes business go brrrrrr 🚀 https://t.co/KeRVjOc9Xp— Arnav Gupta (@championswimmer) March 19, 2024
2019:
Zomato said “food has no religion, food is a religion”2024:
Zomato says – untouchability makes business go brrrrrr 🚀 https://t.co/KeRVjOc9Xp— Arnav Gupta (@championswimmer) March 19, 2024
We non vegetarians need parallel service of pure non veg , we don’t want out food mixing with low protein pure veg food
— Mukesh (@mikejava85) March 19, 2024
Pure Veg pacemaker: Made with vegetables
— Prudy Ray 🥭 (@PrudyRay) March 19, 2024
What a genius. Now the lynchmob knows which gig worker can be subjected to a mob attack without any repercussions. https://t.co/ufFYB6Qx8E
— ⌜kalim⌟ (@akhmxt1) March 19, 2024
“Dietary preferences” is a sanitised way of referring to caste. Veg and non veg food are usually cooked separately, and the orderer can anyway discern and choose restaurants based on this. These items will also be packaged separately, rendering the possibility of contact… pic.twitter.com/5zzhXib9xx
— sanjubobbygeorge (@ramachandranesk) March 19, 2024
Lovely. Waiting for “pure veg” housing societies to attack normal red tshirt Zomato riders https://t.co/x6gnaXuAKb
— peeleraja (@peeleraja) March 19, 2024
