Milind Soman Faces Backlash For Promoting Dishwashing Gel For Men In Viral Ad

Famous Actor and model, Milind Soman lands up in controversies for his unexpected bold moves on social media frequently. And once again, the actor is in limelight for his latest dishwashing gel ad.

Recently, Milind Soman shared the video of the ad on Instagram. It can be seen in the ad clip that he is promoting a “dishwashing gel for men”. The ad went viral in an instant and within a few minutes he received backlash from the netizens for “genderizing dishwashing.”

In the video, a guy who is working out and exercising at the gym says that he is tired a bit as he washed all the dishes last night. After a few more dialogues, Milind Soman takes entry and presents the gel (bottle of dishwashing liquid), and says, “Now wash all the dishes and keep on bragging.”

The comment section got filled with mixed reviews with a lot of people criticizing the actor for doing such kinds of advertisements.

Have a look at some of the reactions

A user wrote,

“jokes apart, chores are not gender specific👏 Ghar ssabhahai, gGharke kKambBhisabke hain,” while another added,

 “This is a joke right?”

One comment read,

“But the product is for the dishes.. how.. what.. what…?? Its not… No that’s not how this works..” a netizen added, “Are you serious??? In 2022?? Change the bottle from yellow to black to ‘feel masculine’. SLOW CLAP… WHAT THE ACTUAL F***?”

Here’s what others commented:

“For men… Bc bartan ke bhi gender hai.”

“Yeh toh ekdum galat kar dia. Kaam ko genderize kar lia. Matlab black bole toh manly hogaya. C’mon! C’mon! Yeh kya kia.”

“Is line me kab se aa gye sir…lots of experience carried ..#salute 😳😍👏🔥”

Even though it was an attempt to normalize household chores (dishwashing) and represent ‘gel for men, the detergent brand promoted another stereotype by making the gel color black.

What’s your opinion about the ad? do let us know in the comment section.