Recently, McDonald’s India (North and East) revealed that Kartik Aaryan is having a strong youth connection which resonates strongly with the ethos of the brand.
McDonald’s India (North and East) is undoubtedly one of the most loved restaurant brands in the country. Recently, it has roped in the chocolate boy of Bollywood Kartik Aaryan — as its brand ambassador.
It is anticipated that the youth icon and social media sensation will strengthen the bond between McDonald’s and its fans. Sanjeev Agrawal, the chairman, of McDonald’s India (North and East), said,
“Kartik is a youth icon and a popular name in families, just like McDonald’s. We feel that Kartik’s strong youth connect, mass appeal and captivating personality have made him emerge as an icon for India’s youthful populace, which resonates strongly with the ethos of the McDonald’s brand. We are excited to welcome him to McFamily and look forward to a great partnership.”
Bollywood star Kartik said,
“McDonald’s has been a part of my growing up years. The name evokes so many happy memories from my teen days, and the brand continues to be special in my life. It gives me immense pleasure to be associated with McDonald’s. I look forward to working on interesting, cool, and fun-filled projects.”
Kartik teaming up with McDonald’s India (North and East) as the brand’s face raises the expectations to foster consumer outreach across numerous platforms in an appealing way.
However, some people will target the actor claiming that he doesn’t even consume the products he is advertising, it will be exciting to witness if the actor contributes to increasing sales.