Influencer marketing has become a trend. It’s the most common yet effective way of marketing products over the last few years. Some super-rich celebrities like Cristiano Ronaldo, Dwayne Johnson, and others in the world earn a huge amount of their income from advertising various brands. Recently, Forbes India has come out with a list of the top 10 influencers on Instagram, who earns crores for each promoted post on Instagram.
Highest-paid influencers of 2022 and how much they charge for each post
Cristiano Ronaldo – Rs 19 crore
Well, as we all know Cristiano Ronaldo is the most-followed person on Instagram, with over 483 million followers. This Portuguese footballer is considered one of the greatest players of all time. He is the highest-paid Instagram influencer earning $2.40 million (Rs 19 crore approx) per post, as reported by Forbes India. Winner of five Ballon d’Or awards and four European Golden Shoes, Ronaldo endorses numerous brands that include Nike, Herbalife, Tag Heuer, and Clear shampoo. Moreover, Nike has a lifetime deal with the star footballer.
Kylie Jenner – Rs 15 crore
The second name on the list is of American model and entrepreneur Kylie Jenner, who is paid $1.84 million (Rs 15 crore) per post. Kylie has 370 million followers on Instagram. She has a tie-up with brands like Fashion Nova, Puma, and Adidas.
In March 2019, when Jenner was 21 years old, she was declared the world’s youngest self-made billionaire.
Lionel Messi – Rs 14.5 crore
Argentinian footballer Lionel Messi is the third name on the list with per-post earnings of $1.78 million (Rs 14.5 crore approx). Messi is having 362 million followers on Instagram, where he endorses a handful number of brands including Adidas, Gatorade, and Pepsi.
Winner of seven Ballon d’Or awards and six European Golden Shoes, Messi was ranked as the world’s highest-paid athlete by Forbes in 2019 and 2022.
Selena Gomez – Rs 14 crore 
American singer and actor Selena Gomez is the fourth-highest paid Instagram influencer with 348 million followers on the platform. The 30-year-old earns $1.74 million (Rs 14 crore approx) per post. She endorses brands like Apple TV, Our Place, Puma, and others.
Dwayne Johnson – Rs 13.9 crore
Dwayne Johnson aka The Rock is the fifth highest-paid influencer on Instagram with a fee of $1.71 million (Rs 13.9 crore approx) per post. He used to be a professional wrestler and later turned into an actor and producer. Dwayne Johnson has 339 million followers on Instagram, and he promotes brands like Under Armour, Apple, Ford, and NASCAR among others.
Kim Kardashian – Rs 13.7 crore
American model, actor, and businesswoman Kim Kardashian is having 330 million followers on Instagram, and she charges a whopping amount of $1.69 million (Rs 13.7 crore approx) per branded post. Apart from endorsing her brands like KKW Beauty and KKW Fragrance, Kim also endorses French label Balenciaga and Italian luxury fashion house Dolce & Gabbana.
Ariana Grande – Rs 13.7 crore
Pop singer Ariana Grande grabs the seventh position on Forbes’ list of highest-paid influencers. Ariana is having 332 million followers on Instagram, and she makes an average of $1.69 million (Rs 13.7 crore) per paid post. Ulta Beauty, Douglas Cosmetics, Reebok, and Givenchy are some popular brands endorsed by her.
Beyoncé – Rs 11 crore
American singer and actor Beyoncé is 8th on the list. With 275 million followers on Instagram, she charges $1.39 million (Rs 11 crore approx) per post. Beyoncé endorses brands like L’Oreal Paris, Tommy Hilfiger, Giorgio Armani, H&M, and others.
Khloe Kardashian – Rs 10.7 crore
Another Kardashian sister on the list is Khloe Kardashian, who charges $1.32 million (Rs 10.7 crore approx) per post on Instagram. she has 273 million followers. She endorses brands like Nurtec ODT – orally disintegrating tablets prescribed to treat migraine – and Dolce & Gabbana.
Kendall Jenner – Rs 10.6 crore
The last but not the least influencer on the list is American model Kendall Jenner, who earns $1.29 million (Rs 10.6 crore approx) per post on Instagram. The 26-year-old has 258 million followers and endorses brands like Pepsi, Stuart Weitzman, Adidas, and Estee Lauder.