Swiggy and Durex India’s conversation on New Year’s Eve condom sales went viral on the social media platform.
Recently, we stepped into 2023 and in today’s time, it’s important to advertise your brand and company anywhere you can if you are involved in the business.
And as we all know; social media is one of the most prominent platforms for attracting customers’ attention. Popular platforms like Facebook, LinkedIn, and Instagram help you find people who are interested and also give you access to a sizable audience. However, in recent times, Twitter has become one of the most frequently used social media platforms for large-scale businesses to engage with their customers about their opinions.
Many big companies named Zomato, Swiggy, One Plus, and Amazon, used Twitter for marketing and promotions. Most of the time they get what they want. However, there are also times when they get unwanted attention after their tweets go viral and become memes. Moreover, there are also occasions when the conversation between the companies goes viral on the internet.
Recently, A similar instance happened with Swiggy and Durex India when their convo on New Year’s Eve condom sales went viral on the social media platform.
Durex India humorously replies to Swiggy
On 31st December and January 1, when the whole world was busy enjoying the holidays, companies were busy with their marketing. A renowned brand shared a tweet in which the company boosted the sales of condoms done by Swiggy Instamart.
Taking to Twitter, Swiggy wrote,
“2757 packets of @DurexIndia condoms delivered by @SwiggyInstamart so far. please order 4212 more to make it 6969, so we can all say “nice””
2757 packets of @DurexIndia condoms delivered by @SwiggyInstamart so far. please order 4212 more to make it 6969, so we can all say "nice"
— Swiggy Food (@Swiggy) December 31, 2022
While numerous netizens were making jokes about Swiggy’s claim, Durex India, a leading condom company, entered the chat by commenting,
“Thank you for ‘delivering’ them O’s. We know at least 2757 are having a banging new year P.s: We hope they order coffee together tomorrow morning”
Thank you for ‘delivering’ them O’s. We know atleast 2757 are having a banging new year 😉
P.s: We hope they order coffee together tomorrow morning
— Durex India (@DurexIndia) December 31, 2022
Soon after this, Swiggy replied,
“@durexindia the people who ordered these 2757 condoms are probably not reading this rn”
@durexindia the people who ordered these 2757 condoms are probably not reading this rn 🤭
— Swiggy Instamart (@SwiggyInstamart) December 31, 2022
The conversation went viral at the speed of light, with many people responding to it in their ways. Some social media users complimented brands’ market awareness, and others made jokes about people who ordered condoms in the new year.
Meanwhile, Swiggy doesn’t want to stop here. Swiggy responded to various comments from Twitter users
Tea se leke being naughty tak sab kuch hai hamare pas 😛
— Swiggy Food (@Swiggy) January 1, 2023
Oh no, that doesn't sound right. Please help us with the order ID, we will look into this.
^Pallabi
— Swiggy Cares (@SwiggyCares) January 1, 2023
Yeh ham karlete hai, aap order karke dhoom macha do 😋
— Swiggy Instamart (@SwiggyInstamart) January 1, 2023
Reportedly, the food delivery service Swiggy fulfilled 3.50 lakh biryani orders on Saturday, December 31, and by 10:25 p.m., the app had sent over 61,000 pizzas throughout the country.
