Amul, a well-known dairy firm, is currently involved in a milk conflict with numerous regional producers. Recently, Amul gained significant media attention due to its dispute with Nandini, a regional brand in Karnataka. This matter became so significant that it even became a talking point during the state’s elections. Presently, Amul faces a new challenge in another southern state, namely Tamil Nadu, where the battle lines are drawn between Amul and Aavin.
Amidst these developments, Amul finds itself in the midst of a fresh controversy after Tamil Nadu CM Stalin wrote a letter to the Home Minister. In the letter, Stalin urged action to prevent Amul from acquiring a milk shed area from Aavin in Tamil Nadu.
To add to the company’s troubles, a viral video has surfaced, alleging the presence of fungus in certain packs of Amul Lassi. This video has sparked widespread discussion, with many individuals expressing their anger regarding the issue.
Amul refuted the claims that they produced fungus-infested lassi.
For the uninitiated, the viral video showcases an individual claiming to have discovered fungus in certain Amul Lassi packs. To make the matter more complicated, the video also emphasized that those lassis have not yet expired.
Nevertheless, Amul wasted no time in denouncing the video as a tool for spreading misinformation. They also added that it was used to spread unwarranted fear and concern among consumers. The Gujarat-based firm wrote on Twitter,
The company went on to stress that its product goes through stringent quality inspections. They also expressly warn customers not to buy leaky or bloated packets. Amul has also provided a toll-free number for customers to register any complaints.
Here’s the full statement from Amul:
— Amul.coop (@Amul_Coop) May 25, 2023
Throughout the years, Amul has developed a reputation for upholding high standards of quality in its dairy offerings. To guarantee the security and purity of their products, they have put in place strict quality control procedures and often invest in cutting-edge production techniques. The company’s growth and market position are both indicators of its quality-driven commitment.
The Gujarat Cooperative Milk Marketing Federation (GCMMF), which distributes dairy products under the Amul brand, saw an increase in income of 18.5% to Rs 55,055 crore in the most recent fiscal year.
Despite the aforementioned difficulties, Amul has continued to see outstanding growth rates in the consumer products market. Items including butter, cheese, milk products, cream, paneer, dahi, and buttermilk have shown increases between 20 and 40%. Its significant growth demonstrates the brand’s strong consumer confidence and loyalty, underscoring Amul’s capacity to adjust to shifting market circumstances and satisfy changing customer demands.