With every passing day, the shining light of entrepreneurship has started bestrewing itself across the lands of the nation and we see a budding unicorn almost every alternate day that gives up the hope that something new can always be done. Another crucial factor that defines the art of entrepreneurship is funding. Well, talking about funds and popularity, Shark Tank India has already done a phenomenal job and every contestant that has now paid a visit to the reality show for business-minded geniuses are reaping handsome dividends.
Many brands and start-ups who have been a part of the show previously, are very well aware of the burgeoning fanbase of the show. They know the fandom and popularity that follows alongside the gruesome questions of the sharks. Here are six brands however, who were already leading the show even before they would come in front of the sharks, seeking funds.
Razing through taboos and shuffling mindsets about topics like menstruation and masturbation in a very savvy manner, Menstrupedia comics appeared on the first season of Shark Tank. Today it has shot beyond the skies and is now leading a revolution with a follower base of 96.4 K. However, before it had its footfall in Shark Tank India, it already had educated 1 crore girls on the topic of menstruation alone, empowering them to fight all the voodoo that comes along with it.
Well, if you have been to South India, you would definitely know what VS Mani have been over the years and their appearance in Shark Tank India simply worked as a catalyst in boosting their fanbase. They claimed to have already make a customer base of 50000 customers. Found in 2020, the last two years have seen the brand grow 40.8k followers strong on Instagram.
Avimee Herbals have already been a name to savour in the world of hair oil and the kind of quality that they have brought forth to the platter through the elderly couple of Nanaji and Naniji, have been nothing short of wondrous. Renowned for their Keshpallav oil, Avimee is now 368k followers strong on Instagram.
As the bio on their Instagram suggests, “it’s the internet’s favourite snacks brand’, similarly, it has walked its talk in real life too. Even before the Sharks could get a hang of the affairs, Mahindra and Mahindra vanguard, Anand Mahindra had already shared the story of this brand. Anupam Mittal and Peyush Bansal went big for this brand too where they invested INR 40 lakhs for 4 percent equity in it.
The pitch that swept the sharks of their fins, Paradyes, India’s first semi-permanent hair colour brand registered investments from Vineeta Singh and Aman Gupta. This vegan and cruelty-free brand kickstarted its journey in 2015 under the aegis of Yushika Jolly and her husband Siddharth Raghuvanshi. They already have 105k followers on Instagram and more than 1400 colourful and informative posts.
House of Chikankari
What started off as a simple discussion in the lockdown between mother and daughter emanated one of the influential brands of late, the House of Chikankari. Such has been the mix of elegance and comfort, that stars like Rakulpreet Singh and Tina Datta have sported the wear of this brand followed by the footsteps of influencers like Masoom Minawala and Srishti Dixit.