Food courts have become a common feature in shopping centers worldwide, offering a variety of dining options under one roof. These indoor spaces houses multiple food merchants’ counters and allow customers to serve themselves.
While food courts’ popularity can be attributed to convenience, affordability, and socialization, their placement on the top floor of establishments, particularly in malls, remains puzzling to many.
However, there are several reasons for this strategic placement. Here are five reasons why food courts are often located on the top floor of shopping centers:
Distraction
Food courts on the top level of malls can divert customers’ attention, leading to increased foot traffic and potentially more sales for retailers. Shoppers are compelled to walk through the mall and pass by other businesses on their way to the food court.
Safety
Placing food courts on the top floor ensures safety for lower floors as spills and cooking accidents require ample space. The location also allows for easy use of service elevators for food and supplies delivery. Moreover, it ensures the safety of customers strolling on other floors during mishaps.
Space Optimization
Food courts require significant space, making the top floor an ideal location to make the most of the mall’s available area. This placement frees up lower floors for retail usage, enhancing the mall’s revenue potential.
Human Psychology
Human psychology also influences the placement of food courts on the top floor. According to studies, people are more likely to spend money when they are hungry, and the placement of food courts on the top floor forces customers to walk through the mall, increasing the chances of making impulse purchases and spending more money.
Convenience
Finally, food courts are often found on the top floor of malls to cater to tired shoppers who need a break. A variety of food options in one location saves time and effort, providing shoppers with an opportunity to take a break from shopping and enjoy a meal while taking in the views from the top of the mall.
The strategic placement of food courts on the top floor of shopping centers is influenced by several factors, including diversion, safety, space optimization, human psychology, and convenience. With all these benefits, food courts have become a popular feature in shopping centers globally.
