Shah Rukh Khan recently took to social media to clear up any rumors and announced that his upcoming movie, Jawan, would be released in theaters on September 7. Following this, the Bollywood icon hosted an #AskSRK session on Twitter, as he often does, and entertained his fans with his quick-witted and amusing responses. This social media engagement has become a trademark of his ability to maintain a strong connection with his fans and has proven to be a successful marketing tool for his latest movie, Pathaan.
However, this time, the session wasn’t just about the film’s release, as he also engaged in lively discussions with his followers. Some posed thought-provoking questions while others engaged him in humorous banter.
But what created the most buzz were the questions about his son Aryan Khan’s luxury streetwear brand, D’YAVOL X. Despite the excitement surrounding the launch of Aryan’s high-end clothing line, some criticized the exorbitant prices of their jackets and hoodies and questioned why the company couldn’t offer more affordable options. As Shah Rukh Khan was featured in the company’s advertisements, he also faced criticism for the same.
Shah Rukh Khan gives a clever reply to Fan who criticized the high price of D’YAVOL X’s products
One of the fans during the #AskSRK session raised concern over the steep pricing of D’YAVOL X’s jackets and requested the brand to create jackets in the range of Rs 1000-2000, as the current prices were unaffordable for them. On Twitter, he wrote,
“@iamsrk ye dyavol x ke jacket thoda sa 1000- 2000 wale bhi bana do…. Wo wale khareedne me to ghar chala jayega #AskSRK”
— Aditya Narayan Mishra (@Adi_Mishra016) May 6, 2023
Shah Rukh Khan was spotted wearing a black sweatshirt with a red “X” during the IPL games, which was later revealed to be from Aryan Khan’s high-end streetwear line. The price of the jacket is listed as Rs 2,00,555 on the brand’s website, and it has drawn criticism for its exorbitant cost. Despite this, it seems that the criticism did not dissuade fans from buying the jacket as it was sold out within a day of its release. The highly sought-after item sold out in a matter of hours.
To everyone’s surprise, Shah Rukh Khan replied,
“Yeh D’Yavol X wale log mujhe bhi sasti nahi bech rahe….kuch karta hoon..!! #Jawan”
— Shah Rukh Khan (@iamsrk) May 6, 2023
Shah Rukh Khan is gearing up for the theatrical release of his upcoming movie Jawan, directed by Atlee, which was initially set to release in June but has now been delayed to September 7. He is also set to appear in Rajkumar Hirani’s upcoming film Dunki, which stars Taapsee Pannu. Meanwhile, his son Aryan Khan is reportedly set to make his Bollywood debut as a director with the online series Stardom, which has already begun production. The series will consist of six episodes.