Famed spiritual speaker, bhajan singer, and life coach Jaya Kishori, known for her messages of minimalism and detachment from materialism, is now under fire from netizens for seemingly contradictory choices. A now-deleted viral video showed her carrying a Dior Book Tote bag crafted from calfskin, valued at around Rs 2 lakh.
Other images shared online reveal her wearing luxury items, including a Gucci shawl, an iPhone, and a Rolex Datejust watch estimated to be worth Rs 13.80 lakh, sparking controversy over her opulent lifestyle.
Spiritual preacher Jiya Kishori deleted her video where she was carrying a Dior bag worth ₹ 210000 only
btw she preach Non-Materialism & call herself as Devotee of Lord Krishna.
One more thing : Dior makes bag by using Calf Leather 🐄
— Veena Jain (@DrJain21) October 25, 2024
Social media reactions have been swift, with many accusing Kishori of hypocrisy. One user commented, “If spirituality is just a profession for someone, even a Rs 1 crore watch won’t matter—the real problem is with those who blindly follow.”
हमें मोह माया को त्याग देना चाहिए,
सादा जीवन उच्च विचार ,
क्या लेकर आए थे क्या लेकर जाओगे । pic.twitter.com/IyzmuSiojs— खुरपेंच (@khurpenchh) October 27, 2024
Gucci shawl, hath me iphone aur dusro ko bolte hai moh-maya me kuch nhi rakha 😂 pic.twitter.com/CsiQAH0MFl
— narsa. (@rathor7_) October 27, 2024
Another user echoed this sentiment, describing her actions as “business under the guise of religion.” Critics argue that her choice to showcase such luxury items undermines her message of simplicity and goes against the teachings she promotes.
जिसके लिए धर्म पेशा है,वो 1cr की घड़ी पहने क्या फर्क पड़ता है,गलती तो फॉलो करने वालो की है…
— Ekta Tripathi (@Ekta_tri11) October 27, 2024
In contrast, some followers defended Kishori, stating that she isn’t bound to a life of asceticism or the expectations of a saint. According to supporters, her lifestyle does not detract from her spiritual guidance and motivational influence, as she is not obligated to live a minimalist life. Meanwhile, this discussion highlights broader debates on the expectations of public spiritual figures.
She’s not a sadhavi or sanyasi ab tum gawar logo ko kon samjaye , vo sirf ek kathavachak y can’t they live luxurious lifestyle
— udta ghoda (@waarblerr) October 27, 2024
Hypocrisy at it’s best 😂
— Arjun Sinha (@ArjunSinha83) October 25, 2024
लोगो में ज्ञान का प्रचार करने वाली, खुद मोह माया में सबसे ज्यादा व्यस्त है ….. धर्म के नाम पर बिजनेस करने वाली 😤
— Ray Khatana {KK} (@KhatanaRay) October 28, 2024