Internet has became an important medium for Entertainment and for promotion business. It has become an stage for talented artists from our society to showcase their work infront of the world for free.
Be it through blogging or vlogging, the artists are showcasing their skills and talents wherever possible.
But amidst all this entertainment and business promotions, some artists and wannabe business people think that they have already became a great influencer. Everyone of us might have came across one time when we are approached by people who want free services from us in return of the exposure, which we never asked for.
Recently, a youtuber was shamed publicly by a Hotel based in Dublin named, The White Moose Cafe.
She approached the hotel and asked them for free stay in return of promotions.
Elli Darby, who is a 22-year-old youtuber, wrote an e-mail to the hotel and asked them for free stay for five-days before Valentines Day and offered “free exposure” in return.
In the e-mail, she mentioned about her followers count, which is 87,000 (youtube followers) and (76,000) instagram followers.
“My partner and I are planning to come to Dublin for an early Valentines Day weekend.”
“I came across your stunning hotel and would love to feature you in my YouTube videos/dedicated Instagram stories/posts to bring traffic to your hotel and recommend others to book up in return for free accommodation.”
This letter irked the owner of the hotel, who posted the screenshot of the email publicly, with a long message, on his facebook, but without revealing the identity of the person.
The post, in no time went viral. Here’s what he wrote in the post:
Dear Social Influencer (I know your name but apparently it’s not important to use names), Thank you for your email looking for free accommodation in return for exposure. It takes a lot of balls to send an email like that, if not much self-respect and dignity.
If I let you stay here in return for a feature in your video, who is going to pay the staff who look after you? Who is going to pay the housekeepers who clean your room? The waiters who serve you breakfast? The receptionist who checks you in? Who is going to pay for the light and heat you use during your stay? The laundering of your bed sheets? The water rates? Maybe I should tell my staff they will be featured in your video in lieu of receiving payment for work carried out while you’re in residence?
Lucky for us, we too have a significant social media following. We have 186k followers on our two Facebook pages, an estimated 80k on our Snapchat, 32k on Instagram and a paltry 12k on our Twitter, but Jesus Christ, I would never in a million years ask anyone for anything for free. I also blog a bit (www.paulvstenson.com), which as far as I’m aware is another way of saying “write stuff on the internet”. The above stats do not make me any better than anyone else or afford me the right to not pay for something everyone else has to pay for. In future, I’d advise you to offer to pay your way like everyone else, and if the hotel in question believes your coverage will help them, maybe they’ll give you a complimentary upgrade to a suite. This would show more self-respect on your part and, let’s face it, it would be less embarrassing for you. Here is a little video I produced which you may learn from: http://bit.ly/2mKTDTD
The post went viral in no time and people somehow found the blogger even though the owner of the hotel never mentioned her name.
Meanwhile, the owner of the hotel was so annoyed by everything that he declared a ban on whole blogger community.He posted:
Soon, the blogger was trolled and bombarded with negative comments which made her to make a Youtube video and clear the air.
She said her intentions were pure but she also claimed that people who are above 0 have no idea how social media works.
Here’s the complete video, have a look:
After this video, the complete scene took a u-turn and the owner of the hotel sent her an invoice for the expossure they have given her and the invoice was for Rs.40crores.
Here’s the picture, he tweeted:
I’m posting out this invoice today… pic.twitter.com/FYFONTWoOd
— White Moose Cafe (@whitemoosecafe) January 20, 2018