What if we tell you that the premier global brand, Louis Vuitton is interested to invest in Patanjali? This might seem like a weird joke at once but this is indeed true. Call it the magic of Baba Ramdev or Narendra Modi’s Make In India initiative, Louis Vuitton is looking forward to some hefty stakeholding in Patanjali.
According to a report by The Economic Times, French luxury group Louis Vuitton (LVMH) or LVMH Moët Hennessy Louis Vuitton SE, which is a co-owner of Private equity fund L Catterton, is interested in buying a stake in Baba Ramdev’s Patanjali.
Managing Partner of L Catterton Asia, Partner Ravi Thakran said “We would love to work with him if we can find a model,” He also mentioned that he is already aware of the fact that Baba Ramdev’s Ayurveda company, Patanjali doesn’t work with foreign money or brands and multinational companies.
Ravi Thakran also said, “Patanjali has the potential to go to the world and I can tell you today that Patanjali has been a disruptor in its category, as strong a disruptor as many of the global disruptors are and it has taken Indian-ness and celebrated it with pride.”
Louis Vuitton claims that they are ready to invest USD 500 million, which is close to half of their outstanding funds in Asia to buy a stake in Patanjali enterprise. The L Catterton private equity fund is co-owned by the Louis Vuitton.
Baba Ramdev’s Patanjali has emerged to be one of the fastest growing FMCGs, even while taking a Swadeshi track for their products. Patanjali has always given a tough competition to their global and local competitors. Hindustan Unilever, Dabur and Colgate Palmolive were even forced to recreate their ayurvedic products.
Although Patanjali is seeking for funds from companies, this offer from Louis Vuitton might not be fruitful as Baba Ramdev has always portrayed Patanjali to be a Swadeshi company and anti-multinational company.
Tell us about how you feel after listening to this strange news. If you are still confused by this news, then we can very well feel you on this.