These days, Virat Kohli and Anushka Sharma aka Virushka are the hottest topic of discussion. Their wedding was the most awaited event of the year and the moment the news was broken on social media, it broke the internet.
Now, many brand analysts believe that Virushka will be the hottest deal for brands in India. In fact, a reputed brand analyst has said that Virushka’s wedding is the biggest moment in the Indian brand market.
According to a Finapp report, estimated net worth of Virat Kohli and Anushka Sharma is Rs 382 crore and Rs 220 crore respectively. Virat’s net worth includes salary from BCCI, IPL fees and brand endorsement.
For Anushka, money is coming from movie fees, brand endorsements and private investments.
Reportedly, Virat and Anushka endorse 28 brands together, such as: Head and Shoulders, Manyavar, Pepsi, Celkon, Boost, Audi, Fastrack, Goinee, Wrogn and Polaroid. And they also have their own private ventures like Wrogn, Nush and Acoustic. . Virat also runs a gym chain called Chisel and also a co-owns UAE Royals, a tennis team from Dubai.
Virat Kohli is one of the most loved and respected celebrities in India. In the last 4 years or so, he has taken his batting to a different level altogether and established himself as one of the modern day greats of the game.
His brand value is bound to increase many folds because he is constantly chasing and breaking Sachin Tendulkar’s record and this is increasing his respect in the eyes of Indian cricket fans and media.
On the other hand, Anushka Sharma is one of the best female actors in India and she has given some very solid performances in the last few years, alongside some of the biggest actors in Bollywood.
It is being said that Virushka’s combined net worth will be INR 1000 crore in the next two years.
A senior brand analyst Shailendra Singh recently told India TV in an interview that Virat and Anushka’s combined net worth will be INR 1000 crore in next two years. He also added that Virushka will crate a new category altogether of stability, family, truth and loyalty.
“I would say, this is the biggest moment in Indian brand market. Both make a power couple with equal strength and opportunities. I can easily predict that Virushka would have a net worth of Rs 1000 crore in next two years.”
“Both will create a new category altogether of stability, family, true and loyalty. Products such as house loans, cars, insurance and so on, would start coming in”, Shailendra Singh added.
“Virat is a performer on and off the field. Anushka is a smart artist. She was never in the competition of Priyanka, Deepika and Katrina. She manages her career very smartly. The combination is brilliant. Not only they endorse some brands, but also endorse India as a brand”, Singh added.