Last year, Apple launched their much-awaited product ‘iPhone X’ and there was a huge excitement among Apple users. There was a huge build-up to the launch as many techie-pundits had said that Apple will surprise one and all with its tenth anniversary edition phone.
Initially, the response was good but if the market reports are to be believed, it was much lesser than the company had expected.
Apple is one of the most trusted companies and in the world and it has, arguably, the most loyal user base. Every time, Apple launches a new product, there is a worldwide interest and it would be fair to say that Apple has earned this love and respect by delivering top quality products over the years.
iPhone is one of the best selling products of Apple and every time its new model is launched, the whole world goes crazy. And, Apple keeps its users busy and excited by launching new models are regular intervals.
However, contrary to the expectation, as per a report published in AppleInsider, the industry analyst Ming-Chi Kuo has disclosed that the production of iPhone X will be stopped in summer as the sales are much lower than the target Apple had set. It will be for the first time that Apple will take back a new model of iPhone within a few moths of its release.
“Lowering iPhone X’s price after the 2H18 new models launch would be a negative to product brand value given 3D sensing and OLED display are features of the new high-price model. Additionally, to sell iPhone X at a lower price may have a negative impact on shipments of the new 6.1,” wrote Ming-Chi Kuo.
iPhone 8 ‘outsold’ iPhone X:
According to a Consumer Intelligence Research Partners of 500 iPhone buyers between October and December, 24 percent of purchasers picked up the iPhone 8, with the iPhone 8 Plus accounting for 17 percent of buys. The iPhone X held 20 percent of iPhone buyers in the two months it was available in the survey period, with every other model including the iPhone 6 family and iPhone SE holding down 39 percent.
Here’s how Twitterati reacted:
— Dorian Farrimond (@DorianFarrimond) January 22, 2018
Notch. Yeah, it's going to kill X.
— Tabish Yousuf (@TabishYousuf) January 22, 2018
Apple to kill its new baby, the iPhone X!!!? I think Tim went wrong again! Sorry Tim , we are not buying your 10 yr old piece of shits. They should go to the garbage. Better luck next time Tim. Yeah a tip!! Try the Note 8 , its better than iPhone X #iPhoneX #Android @Apple
— Mayukh Sarkar (@GeekBenchin) January 23, 2018
@Apple looking to kill of #iPhoneX and make it a collectors item, for lack of a better term. Preying on the weak minded to force them to “buy it whilst they can”, whilst probably aiming to release 2 new iPhones in the next year as well. #ForcedConsumerism at its best
— Big Bren (@BrenRobbo) January 24, 2018