Advertisements are the core of the media industry, be it print or visual or audio, there’s nothing without and ad. Ironical though it may sound even relationships these days have ad breaks in between phases.
But advertisements have lost their values and morality in a run to make things commercial. Every year we come across ads which we find difficult or embarrassing to watch with our families, be it our elders or our young generation. This has led to a no of ads. facing criticism in 2017.
Some of those ads are –
— Habeeb Akande (@Habeeb_Akande) October 8, 2017Advertisement
The ad showed a black woman turning into white one which was a very racist remark and a mock to all black people. It showed a black woman removing her top to reveal a white woman underneath supposedly after using Dove body lotion.Dove had apologised after publishing an advertisement on its Facebook page.
Shame on you @ZomatoIN ! Absolutely shameful what you’ve attempted to do. Your investors should be sickened by your behaviour! @smritiirani : this is outrageous. @ascionline pic.twitter.com/pSChhHSrxo
— SUHEL SETH (@suhelseth) November 30, 2017
It’s outdoor print campaign had white letters MC. BC. ( mac n’ cheese, butter chicken) on it against a bright red background. This grew viral on social media and was notable termed ‘offensive’ as these are shorts of derogatory hindi words.Later Zomato also apologized for the same.
— dylan (@_dylwithit) April 18, 2017
— adidas (@adidasUS) April 18, 2017
One of the leading sports brands in the world also hurt the sentiments of many people when it sent and email stating – “Congrats, you survived the Boston Marathon!” to Boston Marathon finishers. The wording was slammed on social media as they considered this ‘too soon’ after the attack on 2013 Boston Marathon, in which 3 people were killed and over 250 injured
A Navratri-themed condom ad topped it all. This ad sparked outrage in Gujarat. It drew protests from Surat-based group Hindu Yuva Vahini as well as Confederation Of All India Traders (CAIT). The hoarding of the ad shows actress Sunny Leone staring at a Gujarati text that reads, “Aa Navratri ramo parantu prem thi (This Navratri, play, but with love).” “Their large banners in cities across Gujarat are shouting out to encourage youths to use Manforce condoms in the name of Navratri festival,” CAIT National Secretary Praveen Khandelwal said.
This is why black businesses need to rise up and cater for our needs. Nivea can’t get away with pushing this skin lightening agenda across Africa. Appalling. pic.twitter.com/8uR7XHNgVa
— William Adoasi (@WilliamAdoasi) October 18, 2017
— Dr. Scott Bellows (@ScottProfessor) April 4, 2017
Sparked controversy over its ‘visibly fairer skin’ ad in West Africa as it showed a black woman using their products to lighten her skin. The advert showed the model’s complexion changing as she applies the skin cream, boasting that it had made it ‘visibly lighter’. The ad carried the tagline, “visibly fairer skin.” Nivea tried to push the product to women in Nigeria, Ghana, Cameroon and Senegal which drew flaks from all across. Nivea finally pulled out this “racist” ad.
Ad in UK showed a child who wants to learn more about his deceased father, ends up in finding that both of them liked the same burger. The ad was accused of exploiting childhood bereavement. Later McDonald announced that it would withdraw it’s ad.
An ad showed protesters in the streets confronting police in riot gear and model-reality TV star Kendall Jenner offering a can of Pepsi to a police officer to make amends. This faced severe backlash for trivialising social movements to sell soft drinks.Pepsi pulled down the ad while both the company and Kendall issued apologies.
In the world where morality is loosing it’s ground at every corner, the bigger brands should act responsibly! and make advertisements commercially and morally strong.