In today’s dynamic digital landscape, sarcasm and wit have become the language of social media. Among the many brands making waves, Shaadi.com and OYO Rooms have carved a unique niche in Indian meme culture. Their ability to connect with audiences through humor, relatability, and creativity has cemented their popularity in both the market and the hearts of millions. What makes them stand out is their willingness to embrace cultural trends and engage with them authentically.
By engaging with memes, these companies have humanized their brands, making them a part of everyday conversations beyond just service providers. This was evident when Anupam Mittal, the founder of Shaadi.com, playfully suggested introducing an OYO discount code on his platform, prompting an equally witty response from OYO CEO Ritesh Agarwal.
New Check-In Policy Sparks Humor
OYO recently implemented a new check-in policy requiring unmarried couples to provide official documentation of their relationship, even for online bookings. Partner hotels have been instructed to enforce this immediately, with the flexibility to adapt based on feedback. The policy, influenced by feedback from Meerut’s civil society groups, also allows hotels to decline bookings in line with local sensitivities.
Reacting to this change, Anupam Mittal humorously proposed a collaboration through a post on X (formerly Twitter). His tweet read:
“Ab toh @ShaadiDotCom par ‘OYO’ discount code banta hai. Whatsay @riteshagar ?”
Ab toh @ShaadiDotCom par ‘OYO’ discount code banta hai. Whatsay @riteshagar ? 👊🏼
— Anupam Mittal (@AnupamMittal) January 6, 2025
Ritesh Agarwal’s Witty Reply
Ritesh Agarwal quickly acknowledged Mittal’s playful idea, calling it a “great suggestion.” In his reply, he wrote:
“Great suggestion @AnupamMittal Anything that encourages having a jeevansaathi!”
Great suggestion @AnupamMittal
Anything that encourages having a jeevansaathi! https://t.co/XgwSyRXguz— Ritesh Agarwal (@riteshagar) January 7, 2025
Social Media Reactions
The exchange between the two entrepreneurs quickly went viral, garnering widespread attention. Many social media users supported the idea, while others joined in with their own humorous suggestions in the comments section.
Arre baba .. itna toh hum
Nahin lete but we can certainly consider a lottery system and give these out to a few ppl every month @ShaadiDotCom— Anupam Mittal (@AnupamMittal) January 6, 2025
Wedding Venues pe discount code dilvao over OYO naughty Anupam
— Mahima Jalan | Personal Brand Builder (@MahimaJalan2) January 6, 2025
@AnupamMittal Bhai ‘Alimony’ insurance ka package lao @ShaadiDotCom par
— Nitish Bhardwaj (@NitishBhardwajz) January 6, 2025
What are your thoughts on Anupam Mittal’s suggestion? Share your opinions in the comments below!
