Myntra, one of India’s top online fashion and lifestyle retailers, was founded in 2007 by Mukesh Bansal, Ashutosh Lawania, and Vineet Saxena. Since joining the Flipkart family in 2014, Myntra has become a go-to destination for a diverse range of products, including clothing, footwear, accessories, and personal care items for men, women, and children.
Boasting partnerships with over 2,000 renowned brands like Nike, Puma, Adidas, and Levi’s, Myntra also shines with its private labels such as Roadster, HRX, and Dressberry, loved for their trendy designs and budget-friendly prices.
Myntra’s commitment to customer satisfaction is evident through features like easy returns, fast delivery, and multiple payment options. Its user-friendly mobile app enhances convenience by offering exclusive deals and a seamless shopping experience.
Beyond its digital presence, Myntra has ventured into physical retail with Myntra Studio, which offers personalized shopping experiences using in-house stylists and advanced technology.
The brand also knows how to stay relevant on social media. Recently, when a Twitter user, Zaza Man, asked,
“What’s an insult you’ll never forget?”
What’s an insult you’ll never forget?
— Zaza Man (@Zazamyodor) April 6, 2023
Myntra cleverly responded with a classic Kabhi Khushi Kabhie Gham scene featuring SRK and Hrithik Roshan, delighting fans.
Have a look:
nothing can beat this 👍🏻 https://t.co/oGDlzgLxam pic.twitter.com/9fi9kKSOWb
— Myntra (@myntra) April 12, 2023
Sustainability is another cornerstone of Myntra’s mission. Through its “Myntra for Earth” initiative, launched in October 2020, the brand promotes eco-friendly fashion. The initiative features over 5,500 styles from 70 leading brands, focusing on organic, handcrafted, recyclable, vegan, and cruelty-free products.
Myntra has also eliminated single-use plastics, achieving 100% plastic-free packaging and diverting 670 tonnes of plastic waste by adopting eco-friendly alternatives like paper-based tapes and covers.
With its innovative approach, commitment to sustainability, and engaging social presence, Myntra continues to set trends in the world of fashion retail.