Indian Railways, known for its vast network and reliable service, manages the fourth-largest railway system in the world. Offering affordable travel, it serves millions of passengers daily.
Recently, a Twitter user raised concerns about inappropriate advertisements appearing on the IRCTC ticket booking app. Sharing a screenshot of the ads, he expressed his frustration, calling them “obscene and vulgar” and requested Indian Railways to address the issue promptly.
In response, Indian Railways clarified that the ads on IRCTC are displayed using Google’s ad-serving tool, ADX, which tailors content based on the user’s browsing history and cookies. The official advised the user to clear his browser cookies and history to avoid seeing such advertisements.
Irctc uses Googles ad serving tool ADX for serving ads.These ads uses cookies to target the user. Based on user history and browsing behaviour ads are shown. Pl clean and delete all browser cookies and history to avoid such ads .
-IRCTC Official
— RailwaySeva (@RailwaySeva) May 29, 2019
This interaction quickly caught the attention of netizens, who joined in trolling the complainant.
IRCTC to Anand Kumar : pic.twitter.com/uy1BDLQFvT
— THE SKIN DOCTOR (@theskindoctor13) May 29, 2019
😂😂😂 pic.twitter.com/4GgOo5euBA
— Amit Jha 🇮🇳🚩 (@amit1407) May 29, 2019
Aaj IRCTC ke liye izzat bohut badh gya 🙏
— pietzche (@robin_gothamm) May 29, 2019
😀😁😀 बताओ गुल खिलाये कोई और , और फसाया जा रहा रेलवे को😀😁😀😁
— Krisna👦🇮🇳 (@Krishna_vanshi1) May 29, 2019
Indian Railways Aims for a Greener Future
Meanwhile, Indian Railways is working towards an ambitious goal of becoming the world’s first 100% ‘green railway.’ Railway Minister Piyush Goyal announced the plans to utilize solar energy by installing solar panels on unused railway land. This initiative aims to prevent land encroachment and supply the generated energy to the power grid.
The ministry has also committed Rs. 18,000 crore to solar power projects along railway tracks. Plans include complete electrification of tracks and the use of biodiesel, furthering their vision of sustainability. Minister Goyal shared that every train entering the national capital may soon operate on electric traction, marking significant progress towards this eco-friendly transformation.
Indian Railways’ green initiatives highlight its commitment to environmental sustainability, showcasing its evolution beyond transportation services.
