Jaguar recently unveiled its rebrand with a colorful video showcasing their new logo, accompanied by the slogan “Copy nothing.”
The 30-second advert focuses on vibrant visuals rather than featuring the company’s signature vehicles, with bold captions like “create exuberant,” “live vivid,” “delete ordinary,” and “break molds,” alongside models dressed in eye-catching outfits.
https://twitter.com/i/status/1858800846646948155
Copy nothing. #Jaguar pic.twitter.com/BfVhc3l09B
— Jaguar (@Jaguar) November 19, 2024
Elon Musk, known for his sharp wit, couldn’t resist commenting on the video, asking, “Do you sell cars?”
Jaguar responded with humor, inviting him to join them for a “cuppa” in Miami on December 2, saying, “Yes. We’d love to show you. Warmest regards, Jaguar.”
The rebranding has sparked a mix of reactions online, with some expressing disappointment at the shift away from Jaguar’s traditional identity. One user commented, “They don’t make cars anymore, they make mistakes,” while another humorously remarked, “I thought this was a dating site.”
When questioned about the decision to change their iconic, teeth-baring big cat logo, Jaguar explained that the logo has been “reimagined” as part of the company’s move toward electrification.
While this bold shift is meant to signal a new era for the company, Jaguar acknowledges that it may not immediately resonate with its longtime audience.
