Anand Mahindra, chairperson of Mahindra & Mahindra, faced online backlash after sharing an AI-generated image of Mount Kailash, sparking criticism from social media users. Known for his active online presence, the 69-year-old billionaire has over 11.3 million followers on X (formerly Twitter). The image he shared showed a stunning view of Mount Kailash, a sacred site in Hinduism as the abode of Lord Shiva, located in Tibet. Though climbing the 6,638-meter peak is forbidden by the Chinese government, Mahindra captioned his post, saying the mountain’s unscalable nature represents “core purpose” as something everyone aspires to reach.
Mt. Kailash
The peak no one can climb.
But which everyone’s spirit aspires to reach.
The perfect way to define your core purpose…
— anand mahindra (@anandmahindra) November 9, 2024
However, it was later revealed that the image was digitally created by Tibet-based graphic artists Sonam and Namgyal using the AI tool Midjourney, adding digitally created clouds around the peak.
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Social media users quickly pointed out the error, with one commenting, “Your core purpose seems like forwarding fake videos,” while another joked, “AI-generated mountains cannot be climbed, Mr. Mahindra.”
This is an AI generated video Mr. Know It All.🙄
— Team Saath Official🤝 (@TeamSaath) November 9, 2024
Your core purpose seems like forwarding fake videos.
— Rants&Roasts (@Sydusm) November 9, 2024
14 hours. He has been called out for tweeting a fake video. But he won’t delete. Guess who else does that – paid BJP propagandists with large following. Like Mr. Sinha. https://t.co/ge5W5kc9zh
— GarvSeSecular (@GarvSeSecular) November 9, 2024
AI generated Mt Kailash cannot be climbed Mr Anand Mahindra 😐. https://t.co/259lmCjVJu
— Nuvaid Vaidyaravida (@NuvaidV) November 9, 2024
Dude. CEOs of the world are building AI generated models. And here you are sharing AI generated video confusing it as real.
— Mr B (@maddyb65) November 9, 2024
Several users criticized Mahindra for sharing unverified content, with one user even calling it habitual, reminding that he’d previously shared a tricolor flag image with an incorrect color ratio. Another user humorously urged, “Delete your WhatsApp, uncle!”
व्हाट्सएप डिलीट कर दो अंकल जी pic.twitter.com/5txdThnh63
— VIKRAM (@Gobhiji3) November 9, 2024
This is not the first time Mahindra has attracted both criticism and praise online. In the past, his tweets on various issues—from competitor Tata Motors to the SVB crisis—have gained attention for both insight and occasional controversy.
