The recent war of words between India’s Blinkit and Pakistan’s Crumble has provided plenty of entertainment for social media users. Blinkit is an Indian quick-commerce service known for delivering orders in minutes, while Crumble is a Pakistani dessert shop famous for its freshly baked cookies.
The two companies have engaged in a exchange on Instagram, and their banter quickly went viral, catching the attention of netizens.
How It All Began
The playful back-and-forth started when Crumble accused Blinkit in an Instagram post of delivering the wrong items instead of what was ordered. Blinkit responded by exploring Crumble’s comments section to highlight its own grievances about late deliveries.
Crumble roasted Blinkit by referring to it as a “yellow company” in a recent carousel post that featured the Blinkit logo, along with the caption:
“pov: yellow company se order karwa liya.”
While the interaction between the companies was amusing, it raised concerns about their professionalism, leading audiences to question their work ethics in the corporate world.
Blinkit’s Witty Comeback
Blinkit took to the comment section to deliver a hilarious response:
“chaddi buddy aap itna obsessed ho underwears se aapko bhi bhej dein? Aapke cookies waise hee 💩 jaise dikhte.”
Crumble replied:
“bhai najaiz aulaad ki parwarish bhi apki hi zimadari thi.”
Zomato Steps In
Blinkit’s parent company, Zomato, came to the rescue and chimed in with:
“aapki parwarish ki zimmedari hum kyu le bhai?”
This playful exchange attracted various reactions from netizens, with many suggesting that Crumble lacked the class to engage in this rivalry. Others felt the comments were unnecessary and lacked business ethics.
The Viral Post
Crumble shared the entire interaction on their Instagram account, which has since gone viral. Have a look:
View this post on Instagram
In the corporate world, it’s expected to maintain composure and professionalism when interacting with rival companies. Publicly airing grievances and trolling each other on social media is generally frowned upon.
While digital marketing is a prevalent strategy today, some speculate that the exchange between Blinkit and Crumble might be a performance aimed at targeting a specific audience.
Though it seems like a friendly rivalry, the viral exchange has certainly sparked varied opinions beyond just entertaining social media users.
What do you think about this playful rivalry? Let us know in the comments!
