Bollywood stars these days have started to invent innovative ways of promoting their movies. A lot of effort and time is invested these days for the promotion of movies and for doing that these stars would do any gimmick.
The Indian film industry is growing rapidly and the filmmakers and actors have started to focus on promotions more than anyone ever did. From visiting various reality shows to even featuring on TV serials, B Town is constantly innovating ideas for promoting movies.
10 TIMES THE PROMOTIONAL TRICKS WENT TOO QUEER
Aamir Khan is a perfectionist and we all know that. He has not just mastered the art of filmmaking but has also mastered the tricks of marketing a film. If reports are to be believed then Aamir Khan went about shaving heads of people when the release of Ghajini was imminent.
Sidharth Malhotra went off Twitter putting his fans in media in a confused state. The actor then came to Twitter as being Major Jai Bakshi which is the name of the character Sidharth is playing in Aiyaary.
The movie will be released on January 26 and Sidharth went about changing his Twitter handle’s name from his name to his character’s name. Well, that was for sure not a very wise decision.
3. 2 States
The love story between Alia Bhat and Arjun Kapoor was announced with an engagement card which Alia had sent across the public domain. This got fans really interested and they believed that Alia and Arjun are getting engaged for real.
It was only later that people realized that sending across the engagement card was nothing but a publicity stunt.
4. Bobby Jasoos
While promoting her movie, Bobby Jasoos, Vidya Balan disguised as a beggar and sat outside the Hyderabad railway station. She was even rebuked by a lady for not working and rather begging.
Now, we are not really sure if doing this got anyone to watch the movie. Not every promotional event is sensible you see!
5. Ragini MMS
Have you ever heard about an actress’ undergarments being auctioned for promoting the movie? You would find that really stupid, right? But that is what the filmmakers of Ragini MMS did in order to promote the film.
To promote Tamasha, Director Imtiaz Ali and actors Ranbir and Deepika took a train journey. The trio took a train from Mumbai to Delhi and it turned out to be a great chaos and hype for the three of them.
7. Raaz 3
Since the movie was centered around superstitions and black magic, Bipasha Basu apparently went about distributing lemons and chilies on the streets for promoting her film.
8. Zindagi Na Milegi Dobara
The cast of the team which was seen taking a swanky road trip in the movie took a road trip from Mumbai to Delhi. The fun ride was aimed at promoting the film and encouraging the young spirits to watch the movie.
9. 3 Idiots
Again Aamir Khan and we can do this little cheat of repeating Aamir again on the list. As per reports, he disappeared for two weeks during the promotions of 3 Idiots and he was seen in disguised public appearances at different places. What a true master he is!
Shahrukh Khan also took a train ride from Mumbai to Delhi to promote his film Raees. The publicity stunt went haywire as it led to a great chaos. It got really tough for the security to save Shahrukh from the crowd which flooded the stations for a glimpse of his.