Zomato is well-known for its innovative and quirky marketing strategies, particularly its catchy notifications that never fail to grab users’ attention. These witty alerts have become a hallmark of the popular food delivery platform. Recently, one such notification sparked a viral moment when a Delhi man shared a clever response on social media.
The Incident
Zomato sent out a notification that read:
“Akansha is on leave. So today, I’m asking you to order lunch. – Shefali, marketing team.”
While most users might have ignored it, Rishabh Kaushik, a visual effects artist from Delhi, decided to engage humorously. He shared a screenshot of the notification on X (formerly Twitter) and replied:
“Hello @zomato, can you please tell Shefali that I’m on leave as well, and she can let me know if Akansha doesn’t have any plans for the day, we can go on lunch together.”
Hello @zomato, can you please tell Shefali that I’m on leave as well, and she can let me know if Akansha doesn’t have any plans for the day, we can go on lunch together. pic.twitter.com/XLXioWtydz
— Rishabh Kaushik (@RishabhKaushikk) November 25, 2024
Social Media Buzz
Although Zomato has yet to respond to Kaushik’s playful suggestion, his post quickly gained traction, sparking a wave of hilarious comments from netizens.
One user remarked:
“I got the same notification and funnily do have a girl named Akansha in my project, making this even more interesting.”
I got same notification and funnily do have a girl named Akansha in project making this even more interesting 😄
— Mahashwetha (ಮಹಾಶ್ವೇತಾ) (@MAHASHWETHA) November 25, 2024
Another joked:
“Since Shefali is urging so much, can you ask Shefali to pay for the lunch? Thanks.”
Also, since Shefali is urging so much… can you ask Shefali to pay for the lunch thanks
— Chaitya (@chxwa_kruger) November 25, 2024
still on leave pic.twitter.com/efwl5SfnCE
— Hacky Noob (@Hacky_Noob) November 25, 2024
This is why I stopped the notifications in the settings itself. Duniya bhar ka kachra notifications bhejte hai ye log😂😂🤣
— Cybersecurity Guy (@cybersec674) November 25, 2024
and all this while i thought at least somewhere i was special @zomato 🥲 pic.twitter.com/Ww1SpFg3Yp
— glitch (@shradhayaar) November 25, 2024
Smooth kaushik sahab smooth
— Interferer (@IDoInterfere) November 25, 2024
The incident showcases Zomato’s knack for creating engaging content and how users often add their own humor to keep the internet entertained.