It was just a few days ago when the Jewellery brand Tanishq indulged in a big controversy after the brand was targeted with the accusations of promoting ‘love jihad’ in one of their ads in the ‘Ekatava’ theme. Later, the brand took it down after receiving a major backlash on it and also issued an apology.
Now another brand has come under the scanner of netizens. Well, off-lately the netizens have been abuzz with calls of boycotting or taking down an advertisement featuring none other than Ranveer Singh.
We are talking about the popular chips brand Bingo and its ambassador Bollywood actor Ranveer Singh, who are both alleged to be making fun of the late actor Sushant Singh Rajput in their latest advertisement.
Well, the latest advertisement of Bingo featuring Ranveer Singh is titled ‘Beta aage kya plan hai’. The video shows the actor surrounded by several uncles and aunties in a party, who keep asking him about his future plans. Responding to them, Ranveer Singh utters some scientific terms like ‘photon’, ‘algorithm’ and ‘paradox’ to shut down the relatives.
The advertisement didn’t go down well with the netizens who are slamming the brand and the actor alike. Fans are words like ‘photon’, ‘algorithm’ and ‘paradox’ with SSR, who always talked about these things via his social media posts. Infact, Sushant’s Instagram bio reads, “Photon in a double-slit”.
Here, watch the video:
Soon social media was flooded with reactions from the fans of SSR, who want the brand to take the video down and are also trending #BoycottBingo to express their anger over the ad.
. Here, check out the reactions of twitterati on this:
It is extremely disappointing to see the educational and scientific expertise of @itsSSR is being brutally mocked by a person representing a chips brand!
Not sure what his educational qualification is🤔
Sad to see all 🇮🇳efforts for #CBIFile302InSSRCase goes in vain💔#BoycottBingo https://t.co/Q0BbnVsyDv
— Dr. Sunny Duttagupta (@sunnydg23) November 18, 2020
#BoycottBingo for shamelessly making fun of SSR thru it's brand ambassador @RanveerOfficial .. Best if you guys take this advertisement down and remove Mr. Ranveer being face for your company.. else face huge boycott@ITCCorpCom pic.twitter.com/I2256eJDgE
— Amit Verma: GotPromotedToManager (@PhotonSupport) November 18, 2020
— DAYANAND BAIRAGI (@Imonly4sushant) November 19, 2020
Illitrate ppl dont know wht photon and Neutron matters for us🤗 @itsSSR ❤️😘💫#BoycottBingo Forever #BoycottBollywood 💥
I Still Remember Photon in a double slit 💫
n its Defination though pic.twitter.com/KUqbwfucSM
— Mrs,Priya Sushant Singh Rajput❤🤗🌱☘️🌳🍀💫💫🕉️ (@PriyaSh78692980) November 18, 2020
@RanveerOfficial I just want to know who dubbed your portion in the ad?
I'm sure you don't know meaning of a single word here!
If any chance you know, brief me what is Algorithm! Or what is Photon!
Level matters, mocking doesn't!#BoycottBingo #NoSushantNoBollywood pic.twitter.com/gA32iyAY51
— Srinwanti (@srinwanti_munai) November 18, 2020
Tweet 403: We will not tolerate any insult of our hero Sushant. So put down the particular add of Bingo featuring Ranveer Singh.#BoycottBingo
— Epshita Roy (@epshita_roy) November 19, 2020
While after receiving such massive backlash from the netizens, brands usually take their video down, but not Bingo. However, it hid the dislikes and likes count on the YouTube video. The same was pointed out by many Twitter users.
Yeh darr acchha laga.
'Like/dislike" & "comments" are hidden.
If you dont have audacity to face the heat of public anger (that too by virtue of your own deed) then ou should have thought of it while writing script.@amairas_07 @PhotonSupport #BoycottBingo#NoSushantNoBollywood pic.twitter.com/7RVI9qE07l
— Krutika (@krutika_SSR) November 18, 2020