Baba Ramdev’s Patanjali is one of the biggest brands in India. In the last few years, Patanjali has gained a lot of strength and become one of the most trusted brands in India. Baba Ramdev, who started his journey as a Yoga Guru, is now of the most influential personalities in India.
Slowly, but gradually, Baba Ramdev has wiped out many foreign brands from the market and established a huge base for his ‘swadeshi’ products. His followers, who are present in massive numbers all across the nation, use Patanjali products will a lot of pride and satisfaction.
However, recently, one of Patanjali’s advertisements stirred a controversy and now the battle is being fought in the court of law. Patanjali has launched its toilet cleaner and its television advertisement seemed to have upset its rival ‘Harpic’.
Reckitt Benckiser (India) Ltd, the maker of the Harpic range of cleaners has filed a case in Delhi High Court against Patanjali. Reckitt Benckiser (RBIL) claims that Patanjali’s Green Flush toilet cleaner is deceptively similar to Harpic.
According to a report published in Mint, RBIL has alleged that Patanjali not only copied the pattern and shape of the Harpic bottle, but also its labelling and usage instructions.
It is also being reported that the makers of Harpic (UK based company) has also raised strong objections on Patanjali’s product’s TV advertisement and said that it mocks Harpies’ advertisement and wasn’t in good taste.