Cricket is undoubtedly the biggest sport in terms of commercial value of the players. From a player at a club level to those playing international cricket for their country the purse value of each individual has increased manifolds in the past few years.
More so since the inception of IPL and the auction process, the media and the advertisement agencies, and the major brands who look to encash the value of these players to increase their revenue and sales.
Every successful player today makes unbelievably huge money only from endorsements and lending their names to brands. One such process of branding is the display of brand names on the bats of these cricketing superstars. A way of increasing their bat values.
VIRAT KOHLI –
The charismatic captain of the Indian cricket team is undoubtedly one of the richest and highest paid cricketers in the cricketing fraternity. He has inked a deal of Rs.100 crores with MRF. His brand value is on the top of the list.
SHIKHAR DHAWAN –
The stylish and flamboyant left handed opening batsman of the Indian team gets Rs.3 crores per year for displaying MRF on his bat.
MS DHONI –
As the records says it all, the most successful captain of the Indian cricket team ruled the advertisement industry for a number of years in the recent past. He now displays the SPARTAN logo on his bat which pays him Rs. 6 crores.
ROHIIT SHARMA –
One of the most entertaining batsman in the world at this moment, Rohit Sharma has had the most successful 2017 scoring heavily in ODIs. Naturally gifted as he is, he seems to be looking to break all records in the shorter format of the game. Be it double centuries in ODIs or centuries in T20 matches. He would now look for making his mark in the longer version of the game as well. He has signed a deal with CEAT for Rs.3 crores in 2015. Considering the current form, it is surely expected to gain in value.
SURESH RAINA –
The flamboyant left hander has a deal of Rs. 2.5 – 3 crores per year with CEAT.
YUVRAJ SINGH –
The never-say-die cricketer who has been known for his comebacks in the major competitions has a deal of Rs.4 crore per year with PUMA.
CHRIS GAYLE –
The 6 hitting machine has a deal of Rs. 3 crores with Spartan.
AB DE VILLIERS –
The south African batsman gets 3.5 – 4 crores per year for displaying MRF logo on his bat.